About Us
At LCS, we do more than cheer, we build confidence, create community, and empower athletes of all ages to thrive both on and off the mat. Whether you’re a beginner or a seasoned competitor, you’ll find a place to shine in our supportive,
high-energy environment.
Our Story
Founded in 2014 by Louise Sweetland, LCS Cheerleading began with a simple dream: to make cheer accessible, inclusive, and fun for everyone in the Stroud area. What started as a small local team has grown into a thriving club known for passion, performance, and team spirit.
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Over the years, we’ve expanded to include competitive teams, recreational classes, school programmes, birthday parties, and more -while staying true to our roots of community, inclusivity, and fun. We've proudly represented Stroud at regional competitions and built a cheer family that lifts each other up every step of the way.
What we stand for
At LCS, we live and breathe our core values:
Teamwork - We achieve more together.
Confidence - We believe in ourselves and each other.
Commitment - We show up, work hard, and support our team.
Inclusion - Everyone is welcome, valued, and encouraged to grow.
Fun - Because when we love what we do, we do it better!
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Our athletes don’t just learn cheer - they gain life skills, build lasting friendships, and become part of something bigger.
The Future is Bright
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As we continue to grow, our mission remains the same: to inspire, unite, and empower through the sport of cheerleading. With exciting plans, including new programmes and expanded opportunities, we’re ready to take LCS to even greater heights and we’d love for you to be part of it.